This Spring 2014 campaign video was shot last Summer in Downtown LA.

In the fashion world, that's how these things work. Every season is designed and shot months in advance and in the meantime, until the collection is released, I keep the videos quiet. But now that Spring has sprung and Violet Love launched their new collection, I'm excited to share the lookbook video that I shot and directed.

I've shared videos that I worked on for Violet Love before on the blog - like the behind-the-scenes one here - and I have to say (again) that I absolutely love working with the designer, Rebecca Michaels on this stuff. She is a truly passionate person both in her business but also in life. She exudes this type of energy so easily and I feel like I can really understand her vision and brand message because of that. Enjoy the vid and check out her cool headbands and yogo gear, here.

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